Planning

Target User:

Demographics:

• Age: 45-70
• Gender: Male
• Race: British/American
• Ethnicity: White
• Income: £40,000+
• Job: Astronomer,retired

I chose London to look at statistics for as it's a rich place to live in and a lot of business people work there, meaning that they can afford to purchase the machines that my client makes.

This age statistic is from London, and it shows that the majority of the people that live there (65.5%) are aged between 18-64, which is pretty much what I though my target audience would be aged between. This is important as I know that my site needs to be age appropriate to ensure that the page is appealing to the correct age group.

I though that my target audience would be mostly men, judging by the fact that most of his previous clients have been men. This statistic shows that, although only slightly, there are more men (50.2%) than women (49.8%) in London which shows that there will most likely be more of an interest from men than women.

This shows that 60.1% of the people in London are white, which fits with what I thought the demographic would be. This means that, statistically, more white people are likely to view the website than someone who is mixed race, for example.

This statistic is showing that most people in London (63.5%) are from the UK. This fits with what I said as I though that most people viewing the site would either be British or American, based on who his previous clients were. It also shows that 26.2% of people in London are from a different country, further showing that there's a mix of people who will be viewing the site. 

My site is designed for my user as it's easy to navigate around and very informative. There aren't too many pages and it tells the audience exactly what they need to know; there isn't anything there that will confuse people as it's all easily accessible.

Topshop

This site is aimed at women as it's a women clothing line and although they do make mens clothing, there is another site (Topman) that is just for men. The header is pink which is a colour closely associated with being feminine, so by using this is shows that this is a site aimed at women. It's unlikely that men will use the site, unless they are perhaps buying something for someone they know, for example, their girlfriend, but even then its mostly women using the site and the colours and pictures used proves this. 

Topman